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Shopify Store Teardown: What Changed Revenue This Month

A Shopify operator analysis showing what actually moved revenue, where discounting bought growth at the expense of margin, and the three questions Anna would ask next.

Marketingshopifyecommercerevenueretentionmarginchannel performance

Q1 Campaign Review: Where Your Budget Actually Worked

A channel-by-channel breakdown of Q1 spend, ROAS, and CPA with clear winners and budget reallocation recommendations.

MarketingROAScampaignmulti-channelCPAbudget allocation

Brand Health Check: What 2,400 Customers Actually Think

Sentiment analysis across 2,400 reviews with NPS trends, theme extraction, and competitive positioning insights.

BrandNPSsentimentbrand healthreviewscompetitor analysis

Creative Performance: The Work Landed. Here Are the Numbers.

A/B test results, format efficiency analysis, and demographic engagement breakdowns across 240 assets from Q1. Built for the creative team — not the client deck.

CreativeA/B testingcreativeengagementad variantscontent performanceformat analysis

Feature Adoption Deep Dive: Where Users Drop Off and Why It Matters

Activation funnel analysis with cohort retention curves, A/B test results, feature usage frequency, and support ticket categorisation.

ProductretentionactivationfunnelA/B testingfeature adoption

West Coast Orders Are 40% Slower — And Getting Worse Every Week

Fulfilment performance deep dive with regional trend detection, delay root cause analysis, supplier concentration risk, and cost creep.

Operationsfulfilmentsupply chainshippingbottleneckSLAsupplier risk

Monthly Business Review: The Numbers That Matter

SaaS metrics deep dive with MRR trends, waterfall analysis, cohort retention curves, unit economics, and board-ready narrative.

FoundersMRRchurnLTV:CACSaaS metricsrevenuecohort retentionunit economics

People Analytics: Engineering Attrition Hit 24% — 3x the Company Average

Workforce analysis with attrition trends, RTO impact, engagement score shifts, tenure patterns, and recruitment funnel metrics.

People OpsattritionengagementeNPSrecruitmentRTOpeople ops

Product Review Analysis: What 3,100 Reviews Say About Quality

Theme extraction and sentiment from 3,100 product reviews, ranking quality issues and feature requests by frequency and rating impact.

Productproduct reviewstheme extractionsentimentfeature requestsquality

Social Comment Teardown: What 5,800 Comments Say About the Launch

Theme extraction and sentiment from 5,800 social-media comments across four platforms, ranking what the audience actually reacts to by frequency and sentiment.

Brandsocial commentstheme extractionsentimentaudiencebrand perception

Support Ticket Themes: What 4,600 Tickets Are Really About

Theme extraction from 4,600 support tickets and survey free-text, ranking what customers contact you about by volume, resolution effort, and growth rate.

Operationssupport ticketstheme extractionsurvey analysiscontact driversCX

Tickets vs Churn: Which Complaint Themes Predict Cancellation

A multi-source analysis joining 4,600 support-ticket complaint themes against 12 months of churn data, ranking which complaints actually predict cancellation.

Founderschurnretentionsupport ticketsmulti-datasetcomplaint themes

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